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Magazines

Research World (September 2008)

In this changing environment, researchers, research clients and decision makers are confronted not only by a need to know, but also to understand, to challenge and to debate. It is with those needs in mind that we set about a fundamental review of...

Catalogue: Research World 2008
Author: ESOMAR B.V.
September 1, 2008

Magazines

Research World (July/August 2008)

It would appear that the world is in the throes of another age of mass migration. Today, 190 million people live outside the country of their birth. Societies are becoming multicultural in a way that they have never been before. For marketers and...

Catalogue: Research World 2008
Author: ESOMAR B.V.
August 1, 2008

Magazines

Research World (May 2008)

To be a media planner today must be one of the most stressful jobs in the business world. Confronted with a tsunami of change in the ways in which people consume media - and indeed live their lives wrapped up in different and new media environments...

Catalogue: Research World 2008
Author: ESOMAR B.V.
May 1, 2008

Magazines

Research World (December 2007)

Are we on the way to a better world? Of great significance here is the development in public opinion. Being concerned about what is happening to our environment is one thing, but what can we do about it? The acid test is of course the changes we make...

Catalogue: Research World 2007
Author: ESOMAR B.V.
December 1, 2007

Magazines

Research World (July/August 2006)

Managers often say that research is too sluggish, too expensive, inaccurate and vague. There is simply no time for it. Or they might add that a survey has no role to play in understanding what will come next - “not even customers can predict the...

Catalogue: Research World 2006
Author: ESOMAR B.V.
August 1, 2006

Magazines

Research World (February 2006)

Market research has also been transformed and has accelerated, especially online. As a medium for collecting data, the Internet undeniably offers a number of advantages -in addition to speed, it also helps to bridge distances bringing proximity....

Catalogue: Research World 2006
Author: ESOMAR B.V.
February 1, 2006

Magazines

Research World (January 2006)

In this respect, one could say that the main purpose of modern market research is also in fact to develop pronouncements for governments and business about what will happen in the future. Providing insights into markets and the motivation of...

Catalogue: Research World 2006
Author: ESOMAR B.V.
January 1, 2006

Magazines

Research World (November 2005)

Market researchers generally have their own ideas about what they do. For some it’s a question of solid data collection, for others it's more a matter of providing advice and interpretation based on aggregated information. In addition, there are...

Catalogue: Research World 2005
Author: ESOMAR B.V.
November 1, 2005

Magazines

Research World (April 2005)

MR too has become increasingly international. The process of adapting the organisation, the concentration and the growth of international research has been client-driven. But just how well does the industry handle diversity in 2005? For several years...

Catalogue: Research World 2005
Author: ESOMAR B.V.
April 1, 2005